The research library / 02 real-world stories

Great outbound starts with better decisions.

Explore how two established software and technology companies used stronger prospect data, clearer account criteria and repeatable workflows to make their go-to-market motions more effective.

Independent industry case studies. These companies are not presented as Aarambha customers, and the outcomes were not produced by Aarambha.

Selected results · from original publishers
Intercom+140%
BearingPoint60%

Intercom: reported growth in outbound-sourced pipeline. BearingPoint: reported share of sales-qualified leads attributed to prospecting data. Different metrics; not a direct comparison.

Selected for relevance

Two sectors. One recurring lesson.

Numbers catch the eye. The processes behind them are the useful part: evidence-based qualification, relevant contacts and operational simplicity.

IntercomB2B software
140%growth in outbound-sourced pipeline

How better-fit account signals helped Intercom grow outbound pipeline

Intercom unified account signals and automated prospect research to focus Fin outreach on companies most likely to fit.

BearingPointIT & technology consulting
60%of sales-qualified leads attributed to prospecting data

How BearingPoint made prospect data the backbone of software sales

Verified contacts, ICP-led account selection and repeatable outreach helped a technology consulting team reach new buyers.

What we can learn

Three fundamentals behind more focused B2B outreach.

01 / Define fit

Use signals that actually predict relevance.

Intercom combined indicators such as support-team needs and hiring trends to understand which organizations suited Fin.

02 / Verify the buyer

Give sellers actionable contact context.

BearingPoint built priority-account lists using its product-specific ICPs and verified decision-maker details.

03 / Make it repeatable

Give teams a workflow they can trust.

Both studies highlight reducing manual research and creating more reliable inputs for sellers.

Bring the lesson to your GTM motion

Better targeting starts before the first touch.

Aarambha focuses on prospect research, fit decisions and reviewed outreach. Discuss how those steps could work in your team.

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