How better-fit account signals helped Intercom grow outbound pipeline
Intercom unified account signals and automated prospect research to focus Fin outreach on companies most likely to fit.
Explore how two established software and technology companies used stronger prospect data, clearer account criteria and repeatable workflows to make their go-to-market motions more effective.
Independent industry case studies. These companies are not presented as Aarambha customers, and the outcomes were not produced by Aarambha.
Intercom: reported growth in outbound-sourced pipeline. BearingPoint: reported share of sales-qualified leads attributed to prospecting data. Different metrics; not a direct comparison.
Numbers catch the eye. The processes behind them are the useful part: evidence-based qualification, relevant contacts and operational simplicity.
Intercom unified account signals and automated prospect research to focus Fin outreach on companies most likely to fit.
Verified contacts, ICP-led account selection and repeatable outreach helped a technology consulting team reach new buyers.
Intercom combined indicators such as support-team needs and hiring trends to understand which organizations suited Fin.
BearingPoint built priority-account lists using its product-specific ICPs and verified decision-maker details.
Both studies highlight reducing manual research and creating more reliable inputs for sellers.
Aarambha focuses on prospect research, fit decisions and reviewed outreach. Discuss how those steps could work in your team.
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